Rabu, 21 Oktober 2009

Getting the Maximum out of Google Ad Sense: Strategy Classification

Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program.

There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:

1.      Traffic Generation: Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.

2.      Converting traffic to Clicks: Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.

3.      Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

How To Become A Super Affiliate

Affiliate marketing can be a great way to make money.  Finding a niche market with products and services you trust and believe in is the first step to success.  There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you.  You can be just another affiliate or a super affiliate.

 

What Is A Super Affiliate?

Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent.  A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp…a 9-5 job! 

Benefits To Being A Super Affiliate

The most significant benefit to being a super affiliate is the income.  Many super affiliates make six figures simply promoting the products and services of others.

Additionally, if you’re one of the main contributors to a company’s affiliate program they’re going to pay attention to you and your needs.  You may receive a higher percentage of sales you may receive first shot with new marketing materials and programs and you’ll get the support you need when you need it.

Here Are A Few Steps To Become A Super Affiliate:

 

Step One – Commit to publishing content every single day.  Content has proven time and again to be the best sales tool available to affiliate marketers.  Nothing, not even strategically placed ad copy works as well as providing quality content that pre-sells any product that you’re promoting on your website.

Possible content includes:

* Autoresponders. 

* E-newsletters. 

* Blogs posts

* Social networking via forums, social networking sites, and chat rooms

* Articles 

* Press releases


Step Two – Track and test.  Make sure you know where your prospects are coming from, what motivates them to click through and what information they read and respond to – then give them what they need.  Tracking and testing is the only way to hone your affiliate program into a smooth running, money making machine.

 

Step Three – Use the provided marketing materials and be willing to take it a step further.  Many affiliate programs do a great job of providing their affiliate with ready to marketing materials including:

1. Banner ads

2. Buttons

3. Email copy

4. Articles

5. Free promotional reports

Use the materials your affiliate manager has provided.  It’s been tested and developed for results.  That being said, be sure to create your own content too.  Even as an affiliate you are your own company and your website needs to reflect your personality and brand.  Building a community around your website and providing valuable content is a sure way to create a following that trusts you and your credibility – which will result in click throughs and affiliate sales.

 

Step Four – Pre-sell.  The good news is that your job as an affiliate is to pre-sell products and services.   Pre-selling means your content, whether it is a review, article, tutorial, course, or blog post, speaks honestly about the products and services you promote.  Pre-selling is about providing value to your website visitors and prospects, making them comfortable with you and your authority to generate interest and a click through to the company website, where the selling happens. 

Step Five – Follow up.  Just like your affiliate manager follows up with you to see how you’re doing and what you need, follow up with your prospects.  A great way to do this unobtrusively is to create a lead list by providing a newsletter visitors can subscribe, a free report, or any number of products in exchange for an email address and the permission to contact them with valuable information and special promotions.

Being a Super Affiliate is the only way to go if you want to build a successful affiliate marketing business.  Find products and services you trust and believe in and then create a strategy to share information to your target audience.  Test and track your efforts, focus on providing value to your prospects and leave the selling to the companies you represent.  Helping others live better lives, without having to provide the products or services personally, is a great way to make a living.

8 Ways to Earn Money with Digital Photography

Are you a shutterbug? If you like to snap pictures at family events or just out in the neighborhood, put that camera to good use in ways that will earn you money for your efforts. This article mentions eight ways that you can make money with digital photography.

The world of photography has changed since the instant camera was developed. With a digital camera, you can take a not so good shot and make it perfect using a variety of software options. Best of all, pictures can be printed on quality paper on your printer or at a store kiosk for just a few cents per picture.

Technology has created memory cards much like the flash drive storage medium to file and save pictures for sharing on the Internet. You can easily upload pictures from the memory card to your friends, family and a blog or website if you have one.

1.      Stock photography. This business is growing. For website newsletters, magazines and articles, publishers look for photos that capture the essence of their articles. It is not terribly convenient to go out and snap some pictures every time you need one. Selling stock photographs to businesses and individuals is convenient for them and lucrative for you.

2.      Wedding photographer. Okay so if you aren’t a professional you won’t be the main photographer at first but you can be hired to take candid shots at the reception or wedding photos after the ceremony. The happy couple can order as many pictures as they want and you can create wedding CDs of the pictures you took.

3.      Newspaper pics. If you are in the right place at the right time, you might capture photos that are worthy of the newspaper. When news happens, a newspaper photographer might not be on the scene. You can capture the moments and sell them to newspapers. Snapping shots at community events may also earn you some money from local newspapers.

4.      Magazine photographer. Create a portfolio of photos that you’ve taken and submit them to magazines.  Looking at your work, they may hire you for assignments. Magazines are a tough market to break into so cut your teeth on other smaller assignments for local newspapers.

5.      Local photography business. Ever gotten a mailing that shows cars for sale or houses for sale? Someone had to take those photographs. It could be you. Hire yourself out to area businesses to do the photographs for them.

6.      Event photographer. Some families like to document their events like family reunions, christenings, bar mitzvahs and birthday parties. You can be the eyes in the room catching candid shots of everyone.

7.      Photography website. If you know a lot about digital cameras and photography, create a website to sell photography products. Keep visitors and customers coming back with engaging content on various aspects of photography.

8.      Teach a photography class. Those cameras look easy to use but some of those symbols can mix people up. Teach others to use their digital camera and create great pictures that they, too, can market as a business.

Do you like photography? What started off as a hobby can become a new business venture. 

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