What Many Businesses Miss: A Multi-Billion Dollar Market

The goal of any business is to make money. And, we’re not just talking about the short term but long term goals of increased revenue. To that end, many businesses are missing out on a multi-billion dollar market: moms. Marketing to moms is the wave of the now and the future.

Why are moms so important?

Moms are enterprising. According to BSM Media Inc., mom spending is already over the trillion dollar mark. That’s more than the budget of some third world countries.

Also according to BSM Media Inc., almost 90 percent of moms consider themselves the financial head of the home. Her husband may bring home most of the bacon but it is the moms who decide how to spend it. They shop for everything related to the household: kids clothing, appliances, electronics, outdoor furniture, accessories and home improvement items.

Any husband that shops for these things is going to consult their wives before buying them. Why? Wives do the research into these products to find the best on the market. Moms influence as much as 85 percent of the purchases for the home. That’s over 70 million women we are talking about here. It doesn’t get any bigger than that.

Think about all of the tasks that moms handle in a day. They take care of the housework, shuffle kids from school to sporting events to other activities, cook dinner and manage the finances. In order to keep everything straight, they employ a wide variety of technology. It’s not uncommon to see a mom sitting in the park watching her kids play while listening to an iPod or browsing the Internet on her iPhone.

Moms are also savvy on the Internet. The trend for many years has been moms coming out of the workplace and starting their own businesses at home to spend more time with their kids. To that end, moms have developed a network of blogs, websites and forums designed to teach moms everything from designing websites, starting Internet businesses, marketing to other moms and managing their homes all the while. Their buying power increased exponentially with their knowledge.

Manly mistake?

Traditionally the only products marketed towards women were household products and cooking items. This goes back to the archaic thought that a woman’s place was in the home. That has been a huge detriment to many companies as they are beginning to see.

Women and moms have made an imprint in the man’s world in many areas. Women are not limited to office jobs; they are CEOs and CFOs. They don’t just surf the Web, they are becoming entrepreneurs with widening influence over Internet marketing. Having moms shun your product because you are not marketing to them means they are also spreading the word to other moms across the world (via the Internet) and in their own communities.

The future

Moms are influenced by other moms. Several generations of moms are coming together to influence the spending habits of major corporations. In the future the trend will continue. As moms become more “connected” in the world, their spending will increase. No product is off limits to mom advertising.

Moms do rule the world. Gain the support of savvy moms with your products and your business will reap the benefits.

Top Internet Business Ideas

The Internet offers many business opportunities. You can become a part of someone else’s enterprise or create a business of your own. There are many advantages to starting an Internet business. Here are the top Internet business ideas to help you find that appropriate niche you are looking for.

Every day people search the Internet for all sorts of opportunities. With this economy, the number one search is for ways to make money with low startup costs. Many of the basic equipment needed to begin Internet businesses are in your home right now. If you have a computer with a high-speed Internet connection, a telephone, a desk, and a printer, you can get going right away.

1.      Blogging. This is the way to create an online presence without the technical issues of owning your own website (that comes later). Most blogs are offered with free hosting and come with already installed features so set up is easy. Blog about anything that you find interesting and will be interesting to other readers. A blog with a niche will perform better a personal one. Blogs can also make money with programs like Google Adwords and AdSense. Pay per Click advertising also works for generating revenue.

2.      Internet research. Anyone who can navigate the Internet and find out almost anything, can market themselves as an Internet researcher. Large and small companies will pay you to find out information for them, create reports from the research.

3.      Selling products. If you have a hobby like making and selling crafts you can expand your business online with a website. Set up a website that caters to your product offerings. Market these products online to drive traffic to your website.

4.      Selling on eBay. With this idea, you set up shop on the Internet. You can sell products you created or items you own that you want to sell. Many now make a living selling on eBay. As your business grows, you can expand to involve other product markets.

5.      Freelancing. Many online and offline businesses are looking for help. Freelancers lower the overhead of the company thus becoming more profitable for many jobs than hiring someone to work in the office. Depending on your talent, hire yourself out at a freelance writer, graphic artist, website designer or programmer.

6.      Virtual assistant. Virtual assistants are the going trend for many businesses. In the beginning, virtual assistants performed the administrative duties of a company from their home. Now, VA’s can be found in all career specialties like medical, real estate, marketing and publishing. They perform tasks above administrative such as website administrator, report creation and Internet research. 

7.      Membership sites. You see more of these around these days. With a membership site, you choose a niche, such as online marketing. Customers pay to join at a certain level (gold, silver, bronze) and are rewarded with certain perks for their membership that include newsletters, videos or articles on marketing and services to help expand their own business. You create the website and supply the materials yourself or through outsourcing each month to your members.

Do you have an idea of what your Internet business idea might be? This list should get you started.

Effective Steps for Managing Anxiety

Have you ever been in a situation that brought on sweats, rapid heartbeat and shortness of breath? You probably weren’t having a heart attack but an anxiety attack.  If you suffer from anxiety disorders, learning to manage it is the first step to overcoming it.

Anxiety is characterized as extreme reactions to fearful situations.  When someone follows you into a dark alley, those anxious feelings of a racing heartbeat and sweaty palms gives way to heightened senses and a rush of adrenalin that can save your life.  This is the fight or flight syndrome. 

In the case of frequent anxiety, the fearful feelings are dread of a particular situation and not the situation itself.  Getting caught in traffic can cause an anxiety attack over what might happen when you get to work late.  Starting a new job can bring on anxiety attacks.  You don’t know anyone and fear of that unknown can send you into a panic.

Everyone experiences panic or anxiety in small ways.  Like the fight or flight example, it can save your life.  In new situations, we get panicky but when the outcome we fear fails to materialize, the anxiety stops.  For someone with chronic anxiety, this is not the case.

Every situation that brings anxiety is not life-threatening.  More than likely it is an extremely stressful situation that has brought on the anxiety as a way of dealing with it.  Unchecked anxiety of this type can lead to depression.

If you suffer from anxiety attacks on occasion or a more frequent anxiety disorder, there are steps you can take to keep your anxiety under control. 

1. See a professional.  This is always a good first step.  Self-diagnosis of any type of physical or mental condition is unwise and can be dangerous.  A professional psychologist can help you understand your anxiety and prescribe medication or other effective techniques.

2. Get a good night’s sleep.  During the sleep cycle, your body repairs itself.  You feel more rested after several hours of restorative sleep, reaching the REM stage.  Most people need eight hours a night which varies within an hour or two each way.

3. Exercise on a consistent basis.  Exercise helps you to use oxygen more efficiently.  It helps to get more oxygen to the brain.  It also increases focus which may help you see solutions to problems rather than simply worrying about them. 

4. Meditate.  Meditation is more than chanting mantras.  Yoga is an exercise that involves quieting the mind and controlling your breathing.  Simple mediation such as taking 5 minutes to clear your mind everyday can work wonders in the fight against anxiety.

5. Manage the worry.  When you feel your pulse start to quicken, count backwards from ten.  As you count, focus on the situation.  What has actually happened? Resist the urge to read anything more into the situation. 

6. Don’t use alcohol.  You might think that the glass of wine is relaxing your tension but alcohol is a depressant.  In anxious situations you could rely too heavily on it and gain another problem in the process.

7. Find some relaxing activities.  Stress can rob you of your energy.  On a regular basis, do something you like such as gardening, painting, reading or listening to music.  

Anxiety can come into your life at any time.  It’s normal.  When the anxiety becomes frequent you could be at risk for more serious conditions.  If you feel your anxiety is starting to take over your life or increasingly causing you problems, seek professional help immediately.  There is no need to suffer this terrible condition in silence.